40 There Are Two Types of People: SEO Edition

There are two types of SEOs: those who wait for the data, and those who panic at a one-day dip.

There are two types of SEOs: those who read the update notes, and those refreshing Twitter at 2 a.m. during a core update.

There are two types of SEOs: those who earn the links, and those who bought 5,000 backlinks from a guy named Steve.

There are two types of SEOs: those who say "it depends," and those who haven't been doing this long enough yet.

There are two types of SEOs: those who fixed Core Web Vitals, and those who say "the site feels fast to me."

There are two types of SEOs: those who write for humans, and those who wrote "best best plumber near me cheap" for a robot.

There are two types of SEOs: those who report cautiously, and those who promised the client page one in 30 days.

There are two types of SEOs: those who ranked #1 for something people search, and those who ranked #1 for a word nobody types.

There are two types of SEOs: those who set up redirects on the migration, and those who 404'd their top ten pages.

There are two types of SEOs: those who measure, and those who have a gut feeling and a screenshot.

There are two types of SEOs: those who use Search Console, and those guessing why traffic dropped.

There are two types of SEOs: those who disavow the spammy links, and those who built them.

There are two types of SEOs: those who do keyword research, and those targeting a keyword with 12 million competing pages and great optimism.

There are two types of SEOs: those who write the meta description, and those who let Google write it and then complain about it.

There are two types of SEOs: those who say "content is king," and those who say it on a site that hasn't published since 2021.

There are two types of SEOs: those who wait out the core update, and those who rewrote the whole site by day three.

There are two types of SEOs: those who check robots.txt, and those who noindexed the whole site and wondered for a week.

There are two types of SEOs: those who use canonical tags correctly, and those pointing every page at the homepage.

There are two types of SEOs: those who optimize for intent, and those who wrote 3,000 words when the answer was "yes."

There are two types of SEOs: those who edit the AI draft, and those whose blog now opens every post with "In today's digital landscape."

There are two types of SEOs: those who earned the featured snippet, and those who lost it to a Reddit comment from 2014.

There are two types of SEOs: those who audit the site, and those with a 400-tab crawl open and a headache.

There are two types of SEOs: those who fixed the duplicate content, and those running four URLs for one page.

There are two types of SEOs: those who say "it takes time," and those who have to say it again next month.

There are two types of SEOs: those who watch the SERP features, and those wondering why their #1 ranking gets no clicks.

There are two types of SEOs: those who interlink their content, and those with 400 orphan pages and a sitemap.

There are two types of SEOs: those who track conversions, and those celebrating traffic from a country they don't sell in.

There are two types of SEOs: those who read the documentation, and those who read a LinkedIn post about the documentation.

There are two types of SEOs: those who build topical authority, and those with one viral post about an unrelated cat.

There are two types of SEOs: those who optimized for AI Overviews, and those who got cited and lost the click anyway.

There are two types of SEOs: those whose analytics is set up right, and those whose bounce rate is "great" because the tag fires twice.

There are two types of SEOs: those who say "don't keyword stuff," and those whose H1 contains the keyword four times.

There are two types of SEOs: those who wait for indexing, and those resubmitting the URL hourly in Search Console.

There are two types of SEOs: those who handle the penalty calmly, and those who emailed Google and got the autoresponder.

There are two types of SEOs: those who diversify their traffic, and those whose entire business is one update away.

There are two types of SEOs: those who test the title tag, and those whose title gets rewritten by Google every single time.

There are two types of SEOs: those who learned from the last update, and those who built the same thin pages again.

There are two types of SEOs: those who say "we should blog more," and those maintaining 900 posts that rank for nothing.

There are two types of SEOs: those who own their channels, and those who found out what "deindexed" feels like.

There are two types of SEOs: those who can explain the result, and those who say "the algorithm did it" and look away.